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A leading global personal care company
What are the different ways that men’s shampoo brands position themselves to consumers? Where is the biggest opportunity for a scent-forward men’s shampoo brand?
We analyzed and clustered Reddit posts and reviews on ecommerce sites to identify six key codes in the men’s shampoo market, each with a different core benefit, aesthetic and association with fragrance.
We advised the client on which code made the most sense for the brand they were seeking to launch.
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